Little Ducklings Rebrand
A Local Business Rebrand for an Early Learning Academy.
Concentrating on building a fresh visual identity for a local business, Little Ducklings Early Learning Academy was the focus of my sights. Through developing a creative brief centered around research into their values, audience, and the kind of care-centered environment they aim to provide, this project came to light.
The goal was a logo that feels playful but competent and caring — balancing 50% excitement, 30% sincerity, and 20% competence to support both childhood curiosity and trusted childcare.
As part of the rebrand, I designed the logo, brand standards, wall graphic illustration, welcome postcards for newly enrolled students, business card and a series of 1–3 difficulty coloring sheets ranging from color-by-number to tracing activities and free coloring.
A reminder that strong branding goes beyond a logo — it’s about creating a cohesive, thoughtful experience 🤍
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