Promotional Branding

This project focused on creating a fresh and contemporary promotional branding package for Barnes & Noble’s “The Polar Express: A Pajama Storytime,” held on December 6th. The goal was to modernize the visual aesthetic while maintaining the essence of the beloved book and movie, engaging both children and their families. By incorporating bright primary colors, playful elements, and a modern design approach, the campaign sought to appeal to a new generation while respecting the classic charm of the original story.

Elements:

Style & Color Palette

• Deep primary colors (reds, blues, yellows) paired with contemporary neutrals (white, soft gray, and navy) to create a festive yet modern look.

Layout

• Combine traditional Polar Express motifs (e.g., the train, golden ticket, sleigh bells) with modern, bold shapes and layouts.

Typography

• Blend playful, rounded sans-serif fonts with elegant, script-like accents to evoke both fun and holiday magic.