Reddit Digital Campaign

The Go Touch Grass campaign is a digital promotional project created for Reddit, centered on transforming the platform’s online community culture into real-world connection. Drawing inspiration from Reddit’s distinct tone of humor, meme language, and self-awareness, the campaign uses the phrase “Go Touch Grass” to reframe a common internet joke into a positive call for community engagement.

Through cohesive visuals, typography, and brand-consistent color schemes, the campaign illustrates the transition from URL to IRL — encouraging users to step beyond screens and interact with their subreddit communities in person. Each deliverable emphasizes the balance between digital familiarity and tangible experience, using elements such as the Snoo mascot, comment-thread motifs, and the contrast between screen-glow aesthetics and natural textures.

This project explores how digital identity and social connection can intersect through thoughtful design, humor, and narrative cohesion while maintaining Reddit’s established visual language and cultural authenticity.