Lumen Font Specimen

This project focus is on designing a font specimen that paired well with my airy and open text typeface that was created in FontForge, Lumen. My target audience for this font was beauty and skincare branding. The specimen highlights the typeface's versatility and elegance, emphasizing its compatibility with natural and luxurious brand aesthetics. The design embraces an earthy, deep-toned color palette to enhance its connection to nature and wellness.

Elements:

Style & Color Palette

• Use earthy tones such as deep greens, warm browns, muted terracotta's, and soft creams to establish a connection to natural and organic beauty.

Type Characteristics

• Showcase open counters, soft curves, and a balanced weight suitable for product labels, packaging, and marketing materials.